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Category – Industry Insights
How to drive purpose and profit through strategic brand licensing – exclusive best practice insights
June 30, 2021 | Industry Insights
- Lack of familiarity with the licensing business model means that companies too often underuse their licensing programmes
- Successful licensing is not just about the bottom line – alignment with the …
Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser
Feb. 5, 2021 | Industry Insights
New York, New York — January 27th, 2021 — 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971 and owned by Iconix …read more
U.S. bans cotton imports from China producer XPCC citing Xinjiang ‘slave labor’
Jan. 20, 2021 | Industry Insights
Licensors – how well do you know your licensee supply chain? As this story makes clear, sustainability is about more than environmental concerns – it includes worker health and safety, …read more