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Category – Industry Insights
Supply Chain and your Brand Protection Program
July 25, 2022 | Industry Insights
Most people familiar with the term “brand protection” come to think of it as “counterfeiting.” Whether it’s on the retail shelf or an online platform, global companies collectively spend millions …
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How to drive purpose and profit through strategic brand licensing – exclusive best practice insights
June 30, 2021 | Industry Insights
- Lack of familiarity with the licensing business model means that companies too often underuse their licensing programmes
- Successful licensing is not just about the bottom line – alignment with the …
Mattel Launches New Toy Takeback Programme
May 17, 2021 | Industry Insights
Samantha Loveday | Products of Change Writer
Mattel has launched a new toy takeback programme which will give families the chance to extend the life of their Mattel toys once …
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Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser
Feb. 5, 2021 | Industry Insights
New York, New York — January 27th, 2021 — 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971 and owned by Iconix …
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U.S. bans cotton imports from China producer XPCC citing Xinjiang ‘slave labor’
Jan. 20, 2021 | Industry Insights
Licensors – how well do you know your licensee supply chain? As this story makes clear, sustainability is about more than environmental concerns – it includes worker health and safety, …
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