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Category – Industry Insights

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Supply Chain and your Brand Protection Program

July 25, 2022 |

Most people familiar with the term “brand protection” come to think of it as “counterfeiting.” Whether it’s on the retail shelf or an online platform, global companies collectively spend millions …

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How to drive purpose and profit through strategic brand licensing – exclusive best practice insights

June 30, 2021 |

  • Lack of familiarity with the licensing business model means that companies too often underuse their licensing programmes
  • Successful licensing is not just about the bottom line – alignment with the …
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Mattel Launches New Toy Takeback Programme

May 17, 2021 |

Samantha Loveday | Products of Change Writer

Mattel has launched a new toy takeback programme which will give families the chance to extend the life of their Mattel toys once …

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Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser

Feb. 5, 2021 |

New York, New York — January 27th, 2021 — 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971 and owned by Iconix …

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U.S. bans cotton imports from China producer XPCC citing Xinjiang ‘slave labor’

Jan. 20, 2021 |

Licensors – how well do you know your licensee supply chain? As this story makes clear, sustainability is about more than environmental concerns – it includes worker health and safety, …

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