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MindMix – Sustainability: A Strategic Roadmap for Brands & Licensing

June 10, 2021 |


April 22 – 23, 2021

Event Time
3:00 pm – 5:00 pm CET


Sustainability: A Strategic Roadmap for Brands & Licensing

It is no longer a question of whether but rather how the licensing industry is incorporating sustainability into its business planning. Opening on Earth Day 2021, MindMix is an executive event that brings together business and thought leaders from within and outside the licensing industry for high-level dialogue on the forces surrounding sustainability and consumerism that will affect the licensing business going forward. Smart thinking happens at MindMix. Join the conversation.

Keynote Speakers

Saara Taalas
Prodean & IKEA Professor, Business Model Innovation
Linnaeus University Business School, Sweden

The world’s only tenured IKEA Professor, Saara Taalas will explore consumer trends around sustainability and how the trends can be used in successful business transformations, such as IKEA’s. She has been following the digital transformations across media and creative industries since 2004. Saara has also worked as a senior adviser on copyright and creative economy for four European Commission DG’s, Finnish ministries of Labor, Economy and industry and Fortune 500 companies like Royal Caribbean Cruises Newbuilding.

Luigi Latini
CEO of Meteo Operations Italia
Creator & Executive Producer of MeteoHeroes

Sustainability and respect for biodiversity are the cornerstones to a healthy and peaceful future especially when combined with content that is engaging children and driving change from the bottom up. Learn how Luigi Latini has taken MeteoHeroes – an animated series available in 140+ countries – on a sustainability journey from content to consumer by extending the message from programming to products. In addition to his CEO and Creator/EP roles, Luigi has been the Head of Quality Levels for Weather Mediaset TV productions since 2005 and held the title of Editor-in-Chief and Editorial Manager since 2019 for the online daily magazines IconaClima.it IconaMeteo.it and IconaNews.it.


Carmel Giblin
President & CEO
ICTI CARE Foundation

Diego Mombelli
Global Supply Chain Director

Carmel Giblin will host a Screen Side Chat with Diego Mombelli exploring Asmodee’s sustainability initiatives as a leading games publisher and the world’s leading games specialist distributor. As President & CEO of the ICTI CARE Foundation, Carmel is responsible for the development and implementation of the ICTI Ethical Toy Program (IETP).  IETP is a specialist labor standards organization, developed by the global toy and entertainment industry, which is now used to provide assurance and support to consumer goods companies across a wide range of categories. Diego joined Asmodee in 2019 with 20+ years of European and global supply chain strategy experience. He previously led the global supply chain at Colart where he was responsible for ten markets in France, UK, USA and China, four distribution centers, four key factories with over 15,000 SKUs, and 100 key accounts.

Joachim Knödler
Head of Licensing
Studio 100 Group

Studio 100 Group’s Maya the Bee is the ambassador for bee protection via a partnership with the German Nature and Biodiversity Conservation Union (NABU) and supermarket chain, Rewe. Joachim Knödler will present Maya the Bee’s “Project Poppy Meadow” initiative and show how Studio 100 Group is including licensees via e.g. Eco Trend Books into the program. Joachim has spent 19 years building successful licensing programs for world class kids entertainment IPs. As Head of Licensing, he leads worldwide licensing activities for Studio 100 Media’s properties and third-party rights.

Watch for additional topics and speakers to be announced in the coming weeks. Remember, early bird pricing ends April 2.


Member Pricing:
Early Bird €99.00 through April 2After April 2 €129.00

Non-Member Pricing:
Early Bird €199.00 through April 2
After April 2 €249