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Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Posted on January 27, 2021

Uncategorized

Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign February 3, 2021 / 8 am – 10 am ET This session hosted by the American Conference Institute will provide a comprehensive overview of both the content and terminology used to support claim substantiation for product and service advertisements, as well as the higher standards applied to […]

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U.S. bans cotton imports from China producer XPCC citing Xinjiang ‘slave labor’

U.S. bans cotton imports from China producer XPCC citing Xinjiang ‘slave labor’

Posted on January 20, 2021

Industry News

Licensors – how well do you know your licensee supply chain? As this story makes clear, sustainability is about more than environmental concerns – it includes worker health and safety, product safety, corporate social responsibility and much more. Do you have the right tools to manage all this data? By David Lawder, Dominique Patton WASHINGTON/BEIJING (Reuters) – […]

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Octane5 Achieves Record Growth in 2020

Octane5 Achieves Record Growth in 2020

Posted on December 17, 2020

Octane5Press Releases

Atlanta GA – In spite of the challenges wrought by a global pandemic, Octane5, the company behind the BrandComply Licensing Enterprise System announced 50% annual recurring revenue growth compared to 2019 and introduced significant new product enhancements.   “We are gratified by the market recognition of the work our team is doing,” noted Jim Kucia, […]

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Scott Brothers Global Selects BrandComply to Build Licensing Program

Scott Brothers Global Selects BrandComply to Build Licensing Program

Posted on December 14, 2020

BrandComplyPress Releases

ATLANTA—Octane5, the company behind the BrandComply Licensing Enterprise System, announced the client addition of Scott Brothers Global (SBG), parent company of home furnishings collection Scott Living, founded by Drew and Jonathan Scott, hosts of HGTV’s Property Brothers.  “Our collaboration with Scott Brothers Global perfectly fits our mission of partnering with innovative and industry-leading brands,” said Octane5 co-founder Mike Dunn. “BrandComply will help fuel Scott Living’s continued growth, while Drew and Jonathan’s expertise is already improving our industry-exclusive iOS app.”  “The licensing landscape is constantly changing, and BrandComply ensures Scott Brothers Global […]

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On the starting grid: how F1 is driving forward with licensing

On the starting grid: how F1 is driving forward with licensing

Posted on November 23, 2020

F1Industry NewsInterview

By Keith PashleyNovember 4, 2020 Source sits in the driving seat with F1’s Joan Carrera Lopez to see what action race fans can expect to see off the track as well as on. “To be completely honest, licensing was not a focus in the old era, but since Liberty Media acquired the business in 2017, […]

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Electrolux Implements BrandComply To Manage Global Licensing Program

Electrolux Implements BrandComply To Manage Global Licensing Program

Posted on November 18, 2020

BrandComplyPress Releases

ATLANTA, Nov. 17, 2020 /PRNewswire/ — Electrolux Group recently finalized their implementation of Octane5’s Licensing Enterprise platform, BrandComply, allowing Electrolux to integrate its global licensing operations on a single robust platform. “Electrolux’s dedication to corporate responsibility and sustainability is world-class and we were gratified that they shared our vision and chose BrandComply to help support strategic licensing goals,” […]

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Avoiding the IP Pandemic Pare Down: Don’t Exchange Short-Term Gain for Long-Term Pain

Avoiding the IP Pandemic Pare Down: Don’t Exchange Short-Term Gain for Long-Term Pain

Posted on October 28, 2020

Webinar SeriesWebinars

During our current economic slowdown, most corporations are looking for ways to reduce costs. Unfortunately, one of the areas targeted for cost reduction at many brands is in the enforcement and management of their IP portfolio. While appealing to accountants, anyone involved with IP understands that short term thinking in IP portfolio management can create […]

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Festival of Licensing Americas!

Festival of Licensing Americas!

Posted on October 20, 2020

Octane5

It’s the final week of the virtual licensing show – this week the Americas! Stop by our virtual booth for an instant meeting or use that nifty Matchmaker (sponsored by O5!) to set a designated time. Let’s talk about the challenges facing your licensing program: Collaborating efficiently during this time of remote work The need […]

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How COVID-19 has pushed companies over the technology tipping point—and transformed business forever

How COVID-19 has pushed companies over the technology tipping point—and transformed business forever

Posted on October 13, 2020

Industry NewsTech Trends

Fascinating study from McKinsey about the acceleration of digitization as an impact of Covid-19. Increasingly, executives are seeing technology as not just a source of efficiency, but as a critical component of the business and a competitive advantage. Click the link below to read: How COVID-19 has pushed companies over the technology tipping point—and transformed […]

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A Few Minutes with Octane5 Co-Founder Mike Dunn

A Few Minutes with Octane5 Co-Founder Mike Dunn

Posted on October 7, 2020

A Few MinutesBrandComplyInterviewOctane5

As featured in License GlobalAs the world has stuck closer to home in 2020 because of COVID-19, technology has become a more central part of our lives both professionally and personally. This trend towards tech-focused business has been growing in the licensing sector for years but the pandemic has certainly accelerated its use for daily […]

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