Samantha Loveday | Products of Change Writer
Mattel has launched a new toy takeback programme which will give families the chance to extend the life of their Mattel toys once they are finished playing with them.
The Mattel Playback programme is designed to recover and reuse materials from old Mattel toys for future Mattel products. It supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
“Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, president and chief operating officer at Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating.
“Our Mattel PlayBack programme is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”
Parents in the UK can visit Mattel.com, print a free shipping label, and pack and send their outgrown Barbie, Matchbox and MEGA toys back.
Pamela Gill-Alabaster, global head of sustainability at Mattel, commented: “At Mattel, we are committed to managing the environmental impact of our products. The Mattel PlayBack programme helps parents and caregivers ensure that materials stay in play, and out of landfills, with the aim to repurpose these materials as recycled content in new toys.
“It is one important step we’re taking to address the growing global waste challenge.”
Last year, Mattel introduced several toys as part of its goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030, including the Fisher-Price Rock-a-Stack and Fisher-Price Baby’s First Blocks, made from bio-based plastics, three MEGA Bloks sets made from bio-based plastics, and UNO Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials.