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Sustainability In Licensing Conference 2021

Sustainability In Licensing Conference 2021

Posted on June 10, 2021

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Continuing to break new ground in the licensing industry, the Sustainability in Licensing Conference 2021 (SILC21), is to be staged as a digital event on 24 -25 June 2021. The two day conference will be broadcast from state-of-the-art facilities in the U.K to a worldwide audience, as it was in 2021. All delegates will benefit […]

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Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser

Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser

Posted on February 5, 2021

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New York, New York — January 27th, 2021 — 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971 and owned by Iconix Brand Group. To mark the occasion, the STARTER brand has launched a partnership with Budweiser, the most valuable beer brand in the world, to develop and drop multiple product […]

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Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Posted on January 27, 2021

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Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign February 3, 2021 / 8 am – 10 am ET This session hosted by the American Conference Institute will provide a comprehensive overview of both the content and terminology used to support claim substantiation for product and service advertisements, as well as the higher standards applied to […]

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