Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

Posted on January 27, 2021

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Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign

February 3, 2021 / 8 am – 10 am ET

This session hosted by the American Conference Institute will provide a comprehensive overview of both the content and terminology used to support claim substantiation for product and service advertisements, as well as the higher standards applied to comparative claims. Whether you are new to the industry or an advertising professional interested in a refresher, this pre-conference workshop will provide the foundation for the main conference.

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Points of Discussion Will Include:

Speakers

Pamela Deese
Arent Fox LLP
Partner, Intellectual Property, DC

Caleb Brian
3M
New Product Claims Specialist, Stationery and Office Supplies Division, St. Paul, MN

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Smart In Your World
Arent Fox LLP is internationally recognized in core industries where business and the law intersect. With more than 430 lawyers and professionals, the firm provides strategic legal counsel and multidisciplinary solutions to a global roster of corporations, governments, and trade associations.